The Forecast Files

Ep.3 - Digital Intuition with PyMC

Explore how PyMC models transform uncertainty into smart predictions for marketers. Claire and Henry break down the basics, from understanding probabilities to building beginner-friendly models that empower every team member. Get inspired by real-world examples and practical advice from industry pros.

Ep.2 - Precision in the Grey

Explore how PyMC empowers marketers to confidently handle uncertainty in campaign planning. Discover probabilistic forecasting, Bayesian inference, and how transparency builds trust with clients.

Ep.1 - Embracing Uncertainty with PyMC

Discover how PyMC brings the power of probabilistic modeling to forecast outcomes with confidence, not just for data teams but for everyone shaping strategy and creativity. Claire and Henry break down how accounting for uncertainty leads to smarter, more adaptable marketing decisions.